The complexity of driving a business becomes more evident as we plan for the future. But the need to build a culture that fosters disruption and maintains agility can become an advantage over your competitors if you add the technological component to your formula for success.
Small and fast-growing companies have agility and enthusiasm, although they are limited by budget, minimal staff, and an organization that quickly outgrows the available infrastructure to support it. Thus, their biggest challenge is to evolve while retaining the flexibility and creativity that led to their initial success.
This is a challenge that even large organizations have not been able to overcome since, in many cases, this agility can compromise security, technical quality, or risk management. However, according to McKinsey & Company, the secret is to limit implementation to activities with the highest potential for value extraction, resulting from speed improvements, innovation, or customer focus..
Therefore, to gain a competitive advantage and reach more customers, companies with better results have learned to navigate the so-called «app economy,» which demands placing software at the heart of business operations to stay profitable.
A study conducted by Oxford Economics with executives from companies in the manufacturing, services, finance, health, energy, and consumer goods industries with revenues between one and ten billion dollars yielded interesting results. Among them, it stands out that having a superior or excellent product is no longer enough: success depends on increasing agility to reach the market and providing better customer service with an excellent user experience, which demands an increasing capacity to leverage software..
That means more than creating applications: it requires new approaches to customer relationships, operations, and skills, as well as the talent to implement them.
That is why having the support of a third party that integrates information technologies, communications, and digital services for the development of solutions and applications is the most effective way to approach the topic.
In Mexico, Global Hitss,a Grupo Carso company, not only has the appropriate technological and financial infrastructure but also stands out for its consulting services and the largest business partner ecosystem in the region to integrate information technologies, communications, and digital solutions that make any business more efficient.
This is the era of the application economy, and the key to entering it is developing apps tailored to your needs. Is your company ready to face this challenge?
Global Hitss, a company with over 30 years of experience in the market for digital solutions and IT services in Latin America, the United States, and Europe.
